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~subject:"Psychology of advertising"
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Psychology of advertising
Lebensqualität
7
Quality of life
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Welt
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Sozialer Indikator
3
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Economic growth
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Marktforschung
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1960-1994
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Aaker, David A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Warmth in advertising : measurement, impact, and sequence effects
Aaker, David A.
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10001019282
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