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~subject:"Psychology of advertising"
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Psychology of advertising
Advertising
15
Consumer behaviour
15
USA
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Konsumentenverhalten
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Werbung
11
Advertising effects
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Werbewirkung
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Brand image
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Services marketing
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Internationales Marketing
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Markenartikel
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Marketing management
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Verkaufsförderung
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English
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LaTour, Michael S.
3
LaTour, Kathryn A.
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Adkins, Mark
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Brainerd, Charles
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Lambiase, Jacqueline
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Reichert, Tom
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Zinkhan, George M.
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Gender, culture, and consumer behavior
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing
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ECONIS (ZBW)
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Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
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2
Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Brainerd, Charles
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
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3
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
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