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~subject:"Psychology of advertising"
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Psychology of advertising
Werbung
17
Theorie
15
Theory
15
Advertising
13
Consumer behaviour
13
Konsumentenverhalten
13
Measurement
12
Messung
12
Advertising effects
11
Brand
11
Markenartikel
11
Werbewirkung
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USA
8
United States
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Brand management
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Markenführung
7
Marketing management
6
Marketingmanagement
6
Advertising planning
5
Brand image
5
Markenimage
5
Market research
5
Marketing
5
Marktforschung
5
Werbeplanung
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Advertising industry
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Emotion
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Werbepsychologie
4
Werbewirtschaft
4
Australia
3
Australien
3
Forschung
3
Research
3
Brand love
2
C-OAR-SE construct models for judgment constructs
2
C-OAR-SE method
2
Cognition
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Communication
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Comparison
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English
4
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Rossiter, John R.
4
Percy, Larry
2
Falsetta, Kristine I.
1
Praxmarer-Carus, Sandra
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Cutting edge international research
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ECONIS (ZBW)
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An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
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2
Emotions and motivations in advertising
Rossiter, John R.
;
Percy, Larry
-
1990
Persistent link: https://www.econbiz.de/10000846738
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3
Advertising stimulus effects : a review
Percy, Larry
;
Rossiter, John R.
-
1991
Persistent link: https://www.econbiz.de/10000846740
Saved in:
4
Reliability of psycholinguistic analysis of advertising
Rossiter, John R.
;
Falsetta, Kristine I.
-
1979
Persistent link: https://www.econbiz.de/10000787863
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