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~subject:"Psychology of advertising"
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Psychology of advertising
Consumer behaviour
7
Konsumentenverhalten
7
Verbraucherverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
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Brand extension
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Brand extensions
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Einzelhandel
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Japan
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Markentransfer
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Retail trade
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Werbepsychologie
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Accessibility
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Advertising
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Advertising effects
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Brand personality
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Comparison
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Competitive strategy
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Consumer advice
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Consumer behavior
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Cultural stereotypes
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E-commerce
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Electronic Commerce
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Extension-parent association
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Extension-parent fit
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Hand- und Lehrbücher, Nachschlagewerke
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Hispanic bilinguals
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Hispanics
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Hispano-Amerikaner
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Internet
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Internet retail
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Marketing
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Marktforschung
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Miniard, Paul W.
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Alvarez, Cecilia M. O.
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Blackwell, Roger D.
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Engel, James F.
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Jaccard, James
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Dryden Press series in marketing
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Journal of business research : JBR
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
2
Consumer behavior
Engel, James F.
;
Blackwell, Roger D.
;
Miniard, Paul W.
-
1986
-
5. ed
Persistent link: https://www.econbiz.de/10013467841
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