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~subject:"Psychology of advertising"
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Psychology of advertising
Advertising
8
Werbung
8
Markenartikel
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand
4
Brand management
4
Markenführung
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USA
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United States
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Werbepsychologie
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Athletes
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Kanada
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Leadership
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Leistungsmotivation
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Manipulation
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Marketing management
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Marketing theory
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Allen, Chris T.
3
Madden, Thomas Justin
2
Janiszewski, Chris A.
1
Twible, Jacquelyn L.
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Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
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2
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
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3
A closer look at classical conditioning
Allen, Chris T.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10001019290
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