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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis

Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011433816

Marke neu denken : vom Leuchtturm zum Lagerfeuer

Hahn, Hans Peter; Luckas, Manfred; Schulz, Jürgen; … - In: Marke neu denken : Paradigmenwechsel in der Markenführung, (pp. 47-125). 2016

Persistent link: https://www.econbiz.de/10011487732

Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten

Imschloß, Monika - 2014

Persistent link: https://www.econbiz.de/10010442047

Effects of processing fluency on affective and cognitive judgments

Golla, Benedikt Maximilian Johannes - 2017

Persistent link: https://www.econbiz.de/10011875896

The influence of mortality focus on guilt advertising effectiveness

Lee-Wingate, Sooyeon Nikki; Moon, Jae Yun; Bose, Mousumi - In: Journal of marketing theory and practice 22 (2014) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10010346477

Aktivierung von Normen durch Werbeappelle : Möglichkeiten der Aufwertung von Fast-Moving-Consumergoods durch die Kommunikation sozialer Zusatznutzen

Satzinger, Michaela - 2001

Persistent link: https://www.econbiz.de/10001616300

Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy

Hartmann, Patrick; Apaolaza, Venessa; D'Souza, Clare M.; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 741-765

Persistent link: https://www.econbiz.de/10010467593

Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements

Yoon, Hye Jin; Mayer, James Mark - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 725-740

Persistent link: https://www.econbiz.de/10010467596

Der Einfluss von Mixed Emotions auf die Werbewirkung : eine experimentelle Studie

Bauer, Hans H.; Donnevert, Tobias; Exler, Stephanie; … - 2007

Persistent link: https://www.econbiz.de/10003601667

Seducing the subconscious : the psychology of emotional influence in advertising

Heath, Robert - 2012

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to...

Persistent link: https://www.econbiz.de/10012661687