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~subject:"Psychology of advertising"
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Psychology of advertising
Werbung
13,843
Advertising
11,312
Werbewirkung
3,858
Advertising effects
3,797
Consumer behaviour
3,057
Konsumentenverhalten
2,949
Internet marketing
1,845
Online-Marketing
1,843
advertising
1,406
Theorie
1,390
Theory
1,351
Marketing
992
USA
945
Deutschland
924
Brand management
792
United States
781
Markenführung
771
Marketingmanagement
650
Marketing management
636
Social Web
584
Social web
583
Germany
481
Brand image
478
Markenimage
476
Pricing strategy
468
Preismanagement
467
Markenartikel
444
Wettbewerb
405
Brand
365
Internet
358
Zielgruppe
352
Target group
339
Werbewirtschaft
318
Competition
317
Werbepsychologie
303
Öffentlichkeitsarbeit
290
Advertising industry
279
Vereinigte Staaten
276
Game theory
275
Spieltheorie
274
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Online availability
All
Undetermined
74
Free
21
Type of publication
All
Article
168
Book / Working Paper
102
Journal
2
Type of publication (narrower categories)
All
Article in journal
139
Aufsatz in Zeitschrift
139
Aufsatz im Buch
29
Book section
29
Hochschulschrift
22
Thesis
17
Collection of articles of several authors
14
Graue Literatur
14
Non-commercial literature
14
Sammelwerk
14
Bibliografie enthalten
11
Bibliography included
11
Arbeitspapier
8
Konferenzschrift
8
Working Paper
8
Conference proceedings
6
Lehrbuch
6
Textbook
6
Aufsatzsammlung
5
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Quelle
1
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1
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1
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1
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Language
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English
226
German
41
French
3
Polish
1
Russian
1
Author
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Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Yilmaz, Recep
3
Yoon, Sukki
3
Ambler, Tim
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Kim, Kacy K.
2
Kim, Yeonshin
2
Kyrousi, Antigone G.
2
Lee, Wei-Na
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
Maillard, Olivier
2
Mattila, Anna S.
2
McQuarrie, Edward F.
2
Naderer, Brigitte
2
Noel, Hayden
2
Oh, Sangdo
2
Okazaki, Shintaro
2
Panigyrakis, George G.
2
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Institution
All
Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
8
Psychology & marketing
8
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Forschungsbeiträge
1
Breaking new ground in theory and practice
1
Contemporary cultural studies
1
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Source
All
ECONIS (ZBW)
272
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1
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10
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272
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
3
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
4
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
8
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
9
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed
advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
10
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
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