The tensions in the definition and practical implementation of sustainable development are clear. A number of international codes outline the principles that are considered as good corporate citizenship, but are often based on the priorities of the developed ‘North’. Africa calls for a more...

The objective of this study is to test out the possibility of a synthesis betweensustainable development, more specifically corporate citizenship, andcustomer value, a major focus of business strategy, which if correctlyachieved nurtures customer loyalty.This synthesis as defined in this thesis...