This article analyses some contemporary challenges impacting on the practice of public relations in Nigeria. It covers the period from 1990, when the Nigerian Institute of Public Relations (NIPR) was officially recognised by the Federal Government through a charter called Decree No. 16 of June...

An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but...