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~subject:"Public relations"
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Subject
All
Public relations
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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Online availability
All
Undetermined
2,650
Free
1,122
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All
Article
5,872
Book / Working Paper
3,439
Journal
37
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All
Article in journal
3,544
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3,544
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1,814
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1,814
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603
Non-commercial literature
603
Hochschulschrift
536
Thesis
416
Collection of articles of several authors
393
Sammelwerk
393
Arbeitspapier
314
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314
Aufsatzsammlung
250
Case study
240
Fallstudie
240
research-article
217
Bibliografie enthalten
182
Bibliography included
182
Lehrbuch
115
Konferenzschrift
114
Textbook
109
Ratgeber
95
Guidebook
88
Conference proceedings
79
review-article
58
Conference paper
56
Handbook
56
Handbuch
56
Konferenzbeitrag
56
Amtsdruckschrift
53
Government document
53
Bibliographie
38
review
34
conceptual-paper
23
case-report
22
viewpoint
22
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21
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17
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16
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English
6,659
German
2,514
Undetermined
112
French
46
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17
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Russian
15
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7
Italian
6
Swedish
6
Hungarian
4
Norwegian
2
Romanian
2
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1
Croatian
1
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1
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1
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Author
All
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
59
Bentele, Günter
35
Coombs, W. Timothy
35
Röttger, Ulrike
35
Heath, Robert L.
33
Melewar, T. C.
25
Watson, Tom
24
Verčič, Dejan
19
Hussainey, Khaled
18
Ingenhoff, Diana
18
Romenti, Stefania
18
Sriramesh, Krishnamurthy
18
Gregory, Anne
17
Kitchen, Philip J.
17
Sievert, Holger
17
Waters, Richard D.
17
Esch, Franz-Rudolf
16
Holladay, Sherry J.
16
Ihlen, Øyvind
16
L'Etang, Jacquie
16
Pang, Augustine
16
Camilleri, Mark Anthony
15
Goodman, Michael B.
15
Scott, David Meerman
15
Balmer, John M. T.
14
Johansen, Winni
14
Mast, Claudia
14
Piwinger, Manfred
14
Podnar, Klement
14
Saxton, Gregory D.
14
Szyszka, Peter
14
Tench, Ralph
13
Adlmaier-Herbst, Dieter Georg
12
Edwards, Lee
12
Hoffjann, Olaf
12
Huck-Sandhu, Simone
12
Langner, Tobias
12
Meckel, Miriam
12
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All
Springer Fachmedien Wiesbaden
69
National Bureau of Economic Research
12
Verlag Dr. Kovač
8
OECD
7
Herbert von Halem Verlag
5
Nuclear Energy Agency
5
Taylor and Francis
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IGI Global
4
Nomos Verlagsgesellschaft
4
BDW, Deutscher Kommunikationsverband
3
Basel Committee on Banking Supervision
3
Chartered Institute of Public Relations
3
Europäische Kommission
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
3
Institute of Public Relations
3
International Association of Business Communicators
3
Kanada
3
Organisation for Economic Co-operation and Development
3
Uni-Taschenbücher GmbH
3
Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
3
Universität Hamburg / Arbeitsbereich Unternehmenskommunikation
3
Advertising Federation of America / Bureau of Research and Education
2
Akademische Gesellschaft für Unternehmensführung & Kommunikation
2
Annual Congress of American Industry <51., 1946, New York, NY>
2
Association Technique d'Harmonisation de Cabinets d'Audit et de Conseil
2
Deutsche Landwirtschafts-Gesellschaft
2
Edward Elgar Publishing
2
European Public Relations Education and Research Association
2
Europäische Kommission / Europäisches Amt für Betrugsbekämpfung
2
Europäische Kommission / Generaldirektion Kommunikation
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Ökologische Wirtschaftsforschung <Berlin>
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Leuphana Universität Lüneburg
2
MITP Verlags-GmbH & Co. KG
2
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Published in...
All
Corporate communications : an international journal
192
Journal of Communication Management
182
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
Corporate Communications: An International Journal
86
SpringerLink / Bücher
85
Journal of business research : JBR
78
The accounting review : a publication of the American Accounting Association
63
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
47
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Management communication quarterly : an international journal
30
Research
30
Journal of accounting and public policy
29
Europäische Hochschulschriften / 5
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
22
Journal of business strategy
21
European journal of marketing : EJM
20
Nonprofit-PR
20
Public Relations
20
more ...
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Source
All
ECONIS (ZBW)
8,812
Other ZBW resources
385
USB Cologne (EcoSocSci)
132
RePEc
12
BASE
6
EconStor
1
Showing
1
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10
of
9,348
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date (oldest first)
1
Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10014012791
Saved in:
2
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
3
Image und Reputation - Werttreiber für das Management
Buß, Eugen
- In:
Handbuch Unternehmenskommunikation
,
(pp. 227-243)
.
2007
Persistent link: https://www.econbiz.de/10003440992
Saved in:
4
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
5
Is publicity always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
6
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
7
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
8
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Das Image im Aushandlungsprozess :
Werbung
von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
10
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
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