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Linking corporate social responsibility with reputation and brand of the firm

He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460

There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...

Persistent link: https://www.econbiz.de/10012035518

Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness

Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777

Persistent link: https://www.econbiz.de/10011438530

Ethical management of intangible assets in contemporary organizations

Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392

Persistent link: https://www.econbiz.de/10011735306

Corporate brand reputation and brand crisis management

Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602

Persistent link: https://www.econbiz.de/10009524549

Corporate heritage in CSR communication : a means to responsible brand image?

Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382

Persistent link: https://www.econbiz.de/10010358531

The dual opening to brand heritage in family businesses

Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346

Persistent link: https://www.econbiz.de/10010358543

Impact of Corporate Social Responsibility Communication on Corporate Brand Personality Assessment

Mishra, Manit - 2014

This paper explores the relationship between corporate communications in general, Corporate Social Responsibility (CSR) communication in particular, and brand personality associations. Multidimensional Scaling (MDS) was used to create a perceptual map of four brands of beverages: (1) Tata Tea; (2)...

Persistent link: https://www.econbiz.de/10013053084

Impact of corporate social responsibility communication on corporate brand personality assessment

Mishra, Manit; Mohanty, Seba - In: The IUP journal of management research : IJMR 12 (2013) 4, pp. 26-38

Persistent link: https://www.econbiz.de/10010209099

Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply

Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10014284159

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-25

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders … stakeholders' corporate brand perceptions (r(335) =.74, p <.001). It was recommended that the management of the selected listed … companies need to consider internal stakeholders in creating convincing corporate stories for branding which yield positive …

Persistent link: https://www.econbiz.de/10012655116

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