Massie, Lisa; Anderson, Christina L. - In: Corporate Communications: An International Journal 8 (2003) 4, pp. 223-228
Much of the communication strategy literature propounds the ideal of integrated communications. To support the … achievement of an organisation’s aims and goals and to prevent a fragmented image of the organisation emerging, all communication …/20”, a communication strategy recently put in place by a company providing supply chain management to the international oil …