Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
IMC: an integrative review
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Public relations
Marketing management
34
Marketingmanagement
33
Consumer behaviour
27
Marketing
26
Konsumentenverhalten
24
Brand management
22
Markenführung
21
Advertising
17
Communication
17
Kommunikation
15
Marketing communications
12
Social Web
12
Social web
12
Öffentlichkeitsarbeit
12
Brand image
11
Corporate reputation
11
Firmenimage
11
Markenimage
10
Communications
9
Relationship marketing
9
United Kingdom
9
Werbung
9
Advertising effects
8
Corporate culture
8
Internet marketing
8
Malaysia
8
New Zealand
8
Online-Marketing
8
USA
8
United States
8
Werbewirkung
8
International marketing
7
Marketing theory
7
Reputation
7
Beziehungsmarketing
6
Globalization
6
Luxury goods
6
Luxusgüter
6
Marketing strategy
6
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
research-article
5
review
2
review-article
1
Language
All
English
19
Author
All
Kitchen, Philip J.
17
Melewar, T. C.
2
Papasolomou, Ioanna C.
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Blumrodt, Jens
1
Dean, Dianne
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Han, Dongsub
1
Kanso, Ali M.
1
Kim, Ilchul
1
Kitchen, Philip
1
Li, Tao
1
Nelson, Richard Alan
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Sabova, Maria
1
Schultz, Don E.
1
Shaalan, Ahmed S.
1
Stoian, Maria-Cristina
1
Tafesse, Wondwesen
1
Tourky, Marwa E.
1
White, Jon
1
more ...
less ...
Published in...
All
Marketing Intelligence & Planning
5
Journal of business research : JBR
3
European Journal of Marketing
2
A reader in marketing communications
1
Corporate Communications: An International Journal
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Other ZBW resources
8
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
2
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
5
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
6
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
7
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
8
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
9
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
10
Corporate reputation
Kitchen, Philip
- In:
Handbook of corporate communication and public …
,
(pp. 265-276)
.
2004
Persistent link: https://www.econbiz.de/10002559680
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
