O'Rourke, James S.; Harris, Brynn; Ogilvy, Allison - In: Journal of Business Strategy 28 (2007) 3, pp. 12-22
Purpose – This paper examines the communication strategies organization, and tactics of Google as corporate executives and staff planned and began executing the company's global expansion strategy with entry into the Chinese market. Design/methodology/approach – The paper takes the form of a...