Hogg, Gillian; Doolan, Denis - In: European Journal of Marketing 33 (1999) 5/6, pp. 597-611
Considers the various roles that public relations practitioners play and the implications of those roles for the status … of public relations within the organisation. Within the context of local authorities in Scotland, considers the … organisational constraints within which public relations practitioners operate and the extent to which the practitioner’s role is …