1. Culture and public relations : formulating the relationship and its relevance to the practice / Krishnamurthy Sriramesh -- 2. Western classical rhetorical tradition and modern public relations : culture of citizenship / Robert L. Heath -- 3. In praise of hybridity : globalization and the...

Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general management and the other from public relations and...