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Public relations
Strategisches Management
40,039
Strategic management
33,787
Kommunikation
12,734
Communication
11,394
Theorie
6,200
Theory
6,086
Big Data
4,638
Big data
4,404
Deutschland
3,648
Unternehmenserfolg
3,602
Firm performance
3,433
Germany
3,231
Organizational change
3,062
Organisatorischer Wandel
2,995
USA
2,852
Unternehmen
2,725
Multinationales Unternehmen
2,695
United States
2,679
Innovationsmanagement
2,527
Innovation
2,515
Management
2,499
Transnational corporation
2,481
Innovation management
2,330
Interne Kommunikation
2,303
Internal communication
2,302
KMU
2,151
SME
2,143
Strategische Planung
2,081
communication
2,052
Data Mining
2,018
Data mining
1,987
Öffentlichkeitsarbeit
1,803
Wettbewerbsstrategie
1,800
Corporate Social Responsibility
1,775
Personalmanagement
1,756
Corporate social responsibility
1,754
Human Resource Management
1,734
Competitive strategy
1,693
Marketing
1,653
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Zerfaß, Ansgar
36
Bruhn, Manfred
21
Lies, Jan
15
Camilleri, Mark Anthony
12
Coombs, W. Timothy
12
Heath, Robert L.
12
Röttger, Ulrike
12
Esch, Franz-Rudolf
11
Langner, Tobias
11
Morsing, Mette
10
Piwinger, Manfred
10
Mast, Claudia
9
Huck-Sandhu, Simone
8
Kolotilin, Anton
8
Melewar, T. C.
8
Nothhaft, Howard
8
Bentele, Günter
7
Falkheimer, Jesper
7
Ingenhoff, Diana
7
Gesche, Tobias
6
Gregory, Anne
6
Hoffjann, Olaf
6
Pang, Augustine
6
Pfeffermann, Nicole
6
Smith, Ronald D.
6
Berger, Bruce K.
5
Boenigk, Michael
5
Culp, Ron
5
Goodman, Michael B.
5
Heide, Mats
5
Kim, Sora
5
Pleil, Thomas
5
Ragas, Matthew W.
5
Romenti, Stefania
5
Siano, Alfonso
5
Tench, Ralph
5
Bekmeier-Feuerhahn, Sigrid
4
Cantoni, Lorenzo
4
Daymon, Christine
4
Doorley, John
4
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Springer Fachmedien Wiesbaden
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
Verlag Dr. Kovač
3
BDW, Deutscher Kommunikationsverband
2
Herbert von Halem Verlag
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Nomos Verlagsgesellschaft
2
OECD
2
Taylor and Francis
2
W. Kohlhammer GmbH
2
Accenture-Stiftung
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Akademische Gesellschaft für Unternehmensführung & Kommunikation
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American Management Association
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Apollon-Hochschule der Gesundheitswirtschaft <Bremen>
1
Banyan <Chennai>
1
Centre for Business Performance <London>
1
Climate Change Secretariat
1
De Gruyter Oldenbourg
1
Deutscher Kommunikationsverband
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <5, 2001, Dresden>
1
Duncker & Humblot
1
FACTUM Conference <3., 2023, Pisa>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Entrepreneurship, Mittelstand und Familienunternehmen (EMF-Institut)
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale Genossenschaftswissenschaftliche Tagung <15, 2004, Münster (Westf)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Konferenz für Familienunternehmen <2, 2010, Berlin>
1
Leuphana Universität Lüneburg
1
MITP Verlags-GmbH & Co. KG
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Pedion Verlag
1
Radboud Universiteit Nijmegen
1
Sage Publications <Beverly Hills, Calif.; London>
1
School of Communication Management <Bruchsal>
1
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Corporate communications : an international journal
70
Journal of communication management : an international journal
60
SpringerLink / Bücher
41
Journal of Communication Management
24
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
Journal of business research : JBR
19
Journal of communication management
18
International journal of business communication : IJBC : a publication of the Association for Business Communication
15
Journal of business ethics : JOBE
14
Research
14
Europäische Kulturen in der Wirtschaftskommunikation
13
Organisationskommunikation
13
The Routledge handbook of strategic communication
13
Corporate reputation review : an international journal
12
PR-Praxis
11
Public Relations : ein Handbuch
11
Springer eBook Collection
11
Games and economic behavior
10
Journal of marketing communications
10
Business & society
9
Springer Reference Wirtschaft
9
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
8
Business horizons
7
Corporate Communications: An International Journal
7
Corporate social responsibility and environmental management
7
Journal of promotion management : JPM
7
Management communication quarterly : an international journal
7
Business strategy and the environment
6
Journal of business strategy
6
Public Relations
6
The accounting review : a publication of the American Accounting Association
6
The handbook of communication and corporate social responsibility
6
essentials
6
Accounting, auditing & accountability journal
5
Basler Schriften zum Marketing
5
Economics letters
5
European research studies
5
Future directions of strategic communication
5
Journal of economic theory
5
Journal of promotion management : innovations in planning and applied research
5
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ECONIS (ZBW)
1,685
Other ZBW resources
41
USB Cologne (EcoSocSci)
7
RePEc
2
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1
Startklar für Big Data : Chancen, Voraussetzungen und Anwendungen für die
Kommunikation
Wiencierz, Christian
;
Berger, Karen
;
Röttger, Ulrike
; …
-
2017
Persistent link: https://www.econbiz.de/10011763124
Saved in:
2
Big-data based analysis for
communication
effect of science-technology public accounts on social media
Ren, Jinluan
;
Cao, Wen
;
Li, Bo
;
Liu, Lihua
;
Cai, Lin
; …
- In:
International journal of information systems in the …
11
(
2019
)
3
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012111245
Saved in:
3
Using startup
communication
for opportunity recognition : an approach to identify future product trends
Simon, Hauke
;
Leker, Jens
- In:
International journal of innovation management
20
(
2016
)
8
,
pp. 1640016-1-22
Persistent link: https://www.econbiz.de/10011656626
Saved in:
4
Communication
strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
5
The search for corporate strategic credibility : concepts and cases in global strategy communications
Higgins, Richard B.
-
1996
Persistent link: https://www.econbiz.de/10000560560
Saved in:
6
Public relations writing in Australia
Mahoney, James Scott
-
2008
Persistent link: https://www.econbiz.de/10003737659
Saved in:
7
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
8
Strategic CSR
communication
: telling others how good you are
Morsing, Mette
- In:
Management models for corporate social responsibility
,
(pp. 238-246)
.
2006
Persistent link: https://www.econbiz.de/10003350811
Saved in:
9
Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
Bruhn, Manfred
-
2009
-
5., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003836770
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10
Integrationsmanagement über Testimonials
Weder, Franzisca
- In:
Personalisierung der Organisationskommunikation : …
,
(pp. 271-294)
.
2010
Persistent link: https://www.econbiz.de/10003901775
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