Purpose – Of Fortune 100 companies 79 percent use some form of social media to communicate with customers and other stakeholders. However, these media pose the risk of providing a forum for comments critical of corporate leadership, services, or products. Most marketing specialists recommend...

Purpose – The purpose of this paper is to analyze the crisis information posted by publics on the social media platform Instagram about leading fast food companies as well as the responses by the companies and their general use of Instagram. Design/methodology/approach – In two quantitative...

Purpose – The purpose of this paper is to examine the perception and adoption of blogs among public relations practitioners and how blog use relates to roles and status. Design/methodology/approach – A national e‐mail survey of 216 US public relations professionals was used. Findings –...