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Preisverhalten und Wettbewerbsrecht : verhaltenswissenschaftliche Analyse der preisbezogenen, verbraucherschützenden Regelungen des UWG und der Preisangabenverordnung
Jacobi, Hannes - 2017 - 1. Auflage
verhaltenswissenschaftliche Erkenntnisse in das eigentlich normativ geprägte, preisbezogene Wettbewerbsrecht einbezogen werden und, wenn ja, wie? …
Persistent link: https://www.econbiz.de/10012015273
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"-- …
Persistent link: https://www.econbiz.de/10011375425
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"-- …
Persistent link: https://www.econbiz.de/10011375482
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Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2019
presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues …
Persistent link: https://www.econbiz.de/10012049368
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2017
Persistent link: https://www.econbiz.de/10011664011
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011728344
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Sustainable sports fashion and consumption
Fung, Elaine; Liu, Rong - In: Consumer behaviour and sustainable fashion consumption, (pp. 39-67). 2019
Persistent link: https://www.econbiz.de/10011955778
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Optimizing millennial consumer engagement with mood analysis
Dasgupta, Sabyasachi (ed.); Grover, Priya (ed.) - 2019
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--
Persistent link: https://www.econbiz.de/10011791028