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The role of brand personality...
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Purchase decision
Consumer behaviour
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Brand image
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Häubl, Gerald
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Trifts, Valerie
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Journal of marketing theory and practice
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
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Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
Persistent link: https://www.econbiz.de/10011588676
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