José Garrido Samaniego, M.; Gutiérrez Arranz, Ana M.; … - In: Journal of Business & Industrial Marketing 21 (2006) 3, pp. 164-174
internet tools are used throughout the phases in the purchasing process and, at the same time, whether the characteristics of … different stages of the buying process. However, the characteristics of purchasing situations (novelty, complexity, perceived … internet tools throughout the different phases in purchasing. Research limitations/implications – The results of this paper …