Lindgreen, Adam; Révész, Balázs; Glynn, Mark - In: Journal of Business & Industrial Marketing 24 (2009) 3/4, pp. 148-153
Marketing aims to understand in greater depth both business‐to‐business purchasing and various types of buyer …‐seller relationships. The authors selected 14 articles that provide an in‐depth understanding of the critical issues involved in purchasing … both business‐to‐business purchasing and various types of buyer‐seller relationships. …