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Enhancing the trustworthiness of qualitative research in international business
Sinkovics, Rudolf R.; Penz, Elfriede; Ghauri, Pervez N. - In: Management international review : mir ; journal of … 48 (2008) 6, pp. 689-713
Persistent link: https://www.econbiz.de/10003788738
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Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.; Penz, Elfriede; Molina Castillo, … - In: Der Markt : international journal of marketing 48 (2009/10) 1/2, pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
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Mehrsprachige Interviews und softwaregestützte Analyse : Problemlösungen und Implementierung mi NVivo7
Sinkovics, Rudolf R.; Penz, Elfriede - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 979-997). 2007
Persistent link: https://www.econbiz.de/10003485710
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Progressive focusing and trustworthiness in qualitative research : the enabling role of computer-assisted qualitative data analysis software (CAQDAS)
Sinkovics, Rudolf R.; Alfoldi, Eva A. - In: Management international review : mir ; journal of … 52 (2012) 6, pp. 817-845
Persistent link: https://www.econbiz.de/10009669802
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Mehrsprache Interviews und softwaregestützte Analyse : Problemlösungen und Implementierung mit NVivo
Sinkovics, Rudolf R.; Penz, Elfriede - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 979-998). 2009
Persistent link: https://www.econbiz.de/10003827467
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Qualitative research : extending the range with flexible pattern matching
Bouncken, Ricarda B.; Qiu, Yixin; Sinkovics, Noemi; … - In: Review of managerial science : RMS 15 (2021) 2, pp. 251-273
Persistent link: https://www.econbiz.de/10012489149
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Qualitative research : extending the range with flexible pattern matching
Bouncken, Ricarda B.; Qiu, Yixin; Sinkovics, Noemi; … - 2021
The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a...
Persistent link: https://www.econbiz.de/10014089316
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Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede; Sinkovics, Rudolf R. - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 235-256). 2005
Persistent link: https://www.econbiz.de/10002969777