Chan, Kara; Leung Ng, Yu; Williams, Russell B. - In: Young Consumers 13 (2012) 4, pp. 357-366
Purpose – A qualitative study by autovideography was conducted to examine adolescent girls' negotiation of their gender roles through the consumption of advertising images. This paper aims to document the study. Design/methodology/approach – In total, 20 adolescent girls aged 15 to 18 in...