Purpose – Manufacturing firm reaction to a supply failure is important because buyer dissatisfaction may induce related development or switching costs. The purpose of this paper is to ask: what is the impact of a supply failure and recovery on manufacturing firm dissatisfaction with the...

Organizations are changing their new product development processes in order to introduce improvements to innovation performance. The purpose of this study is two‐fold. First, we wish to characterize the change process to examine whether the approach taken represents reengineering, or...