Purpose – This paper outlines the use of quality function deployment (QFD) for strategic planning. QFD provides a comprehensive process for defining the issues facing an organisation in terms of customer and stakeholder outcomes, natural segments and key strategic opportunities....

Introduced to the West from Japan, Quality Function Deployment (QFD) is a powerful approach to customer‐focused product development. In recent years, many practitioners and academics have recognized the potential of these methods and applied them to strategic formulation and decision making as...

This paper revisits a typical bricks and mortar company that had successfully applied strategy development and deployment methodologies such as Hoshin and QFD to their transformation process. With the explosive growth of the Internet, and the increasingly turbulent economic environment, the...