Discussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value

"The "body of knowledge" for the science of quality management and performance excellence for more than half-a-century, Juran's Quality Handbook has been completely updated to meet the ever-changing needs of today's business and quality professionals. Under the guidance of a team of top experts,...

Das neue Qualitätsprüfverfahren bringt große Veränderungen. Es verbindet das interne Qualitätsmanagement mit der externen Qualitätsprüfung. Dieses komplett überarbeitete Handbuch informiert über die zwei Hauptstränge der neuen Qualitätsanforderungen. Über die zu meldenden...