Gonzalez, Marvin E.; Quesada, Gioconda; Mueller, Rene; … - In: Marketing Intelligence & Planning 22 (2004) 3, pp. 335-348
Since the 1960s, quality function development (QFD) has been recognized worldwide as a suitable planning tool for translating customers' needs into product specifications. QFD methodologies, as opposed to traditional quality approaches, are most often cited as essential for advancing the...