As we move into the 21st century, the world seems a smaller place - transportation costs continue to fall, fiber optic networks speed information around the planet, and corporations operate on a global scale. One might reasonably ask whether location really matters anymore. Despite these trends...

In contrast to prior studies, which have generally argued that the failure of innovations to diffuse within an organization stems from informational or motivational difficulties, we propose that the failure to adopt an innovation can also arise from a form of organizational provincialism....