Suzanne Amine, Lyn; Mostafa Khan, Golam - In: Journal of Islamic Marketing 5 (2014) 1, pp. 71-96
Purpose – A new case study of accelerated internationalization (AI) shows that in only two years, Saudi telecom (STC) entered markets across the Middle East, Asia, and Africa. Managerial analysis identifies reasons for success while questioning strategic choices and their implications....