Ghazanfari, Mehdi; Mohamadi, Samira Malek; Alizadeh, Somayeh - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 126-140
For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on...
