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Do social deal sites really work?
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; … - In: Harvard business review : HBR 90 (2012) 5, pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
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Der Rabattrummel
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; … - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 7, pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
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Do Social Deal Sites Really Work?
Bertini, Marco - 2015
The stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant Allie James, whether to try to attract a whole new crop of customers using DailyDilly, a fast-growing social-coupon venture. Allie and Ruth...
Persistent link: https://www.econbiz.de/10013036617
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Consumer reactance to promotional favors
Bertini, Marco; Aydinli, Aylin - In: Journal of retailing 96 (2020) 4, pp. 578-589
Persistent link: https://www.econbiz.de/10012495496