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Can there really be "true" alternatives within the food and drink markets? : if so, can they survive as alternative forms?
Ritzer, George - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 652-661
Persistent link: https://www.econbiz.de/10011777753
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Die McDonaldisierung der Gesellschaft
Ritzer, George - 1995 - 2. Aufl.
Persistent link: https://www.econbiz.de/10004258208
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The McDonaldization thesis : explorations and extensions
Ritzer, George - 1998
Persistent link: https://www.econbiz.de/10004342232
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The McDonaldization of society
Ritzer, George - 2004 - Rev. new century ed.
Persistent link: https://www.econbiz.de/10004442726
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McDonaldization : the reader
Ritzer, George - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004862926
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The McDonaldization of society : 20th anniversity edition
Ritzer, George - 2013 - 7. ed.
Persistent link: https://www.econbiz.de/10009600844
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McDonaldization : the reader
Ritzer, George - 2002
Persistent link: https://www.econbiz.de/10004703015
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McDonaldization : the reader
Ritzer, George (contributor) - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004950576