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Clarifying how anti-tobacco industry messages prevent youth smoking in the United States and Mexico : a focus on mistrust
Thrasher, James F. - 2005
Persistent link: https://www.econbiz.de/10003953823
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Critical marketing : applications
Hoek, Janet - In: The SAGE handbook of social marketing, (pp. 241-252). 2011
Persistent link: https://www.econbiz.de/10009380625
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia; Biglan, Anthony; Grube, Joel W.; … - In: Transformative consumer research for personal and …, (pp. 353-389). 2012
Persistent link: https://www.econbiz.de/10009260768
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Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
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Strawberry fields
Lebedoka, Anna; Vitena, Liene - 2003
Persistent link: https://www.econbiz.de/10002003084
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010224763
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It's time to quit : using advertising to encourage smoking cessation
Veer, Ekant; Tutty, Matthew; Willemse, Jorre - In: Journal of strategic marketing 16 (2008) 4, pp. 315-325
Persistent link: https://www.econbiz.de/10003770745
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar; Bhatnagar, Namita - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10003832750