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~subject:"Reactance theory"
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Reactance theory
Lieferkette
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Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
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The effects of behavioral, cognitive, and decisional control in co-production service experiences
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011537258
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2
Co-producing with consumers : how varying levels of control and co-production impact affect
Stevens, Jennifer
;
Esmark, Carol L.
;
Noble, Stephanie M.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10011675145
Saved in:
3
I'll be watching you : shoppers' reactions to perceptions of being watched by employees
Esmark, Carol L.
;
Noble, Stephanie M.
;
Breazeale, Michael J.
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 336-349
Persistent link: https://www.econbiz.de/10011744852
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