Purpose – Studies of UK and US property investment markets have historically portrayed the decision‐making process as an exercise in rational analysis. This notion is fundamentally flawed as the concept of a perfect market has limited applicability to the real world context in which property...

Purpose – The purpose of this paper is to give an overview of business and marketing strategies pursued by responsible property developers, funds and investors in the USA and to draw conclusions for future activities in that sector from a transatlantic perspective. Design/methodology/approach...