Shifting consumer preferences towards ‘green’ consumption is promoted by many governments and environmental groups. Rebound effects, which reduce the effectiveness of such actions, are estimated for cost-saving ‘green’ consumption choices using Australian data.

Shifting consumer preferences towards ‘green’ consumption is promoted by many governments and environmental groups. Rebound effects, which reduce the effectiveness of such actions, are estimated for cost-saving ‘green’ consumption choices using Australian data. Cases examined are:...