While prior research suggests that consumers are willing to pay higher prices for products with environmentally friendly attributes, this relationship may not apply to “circular economy” products because of their perceived quality issues. The main aim of this study is to assess the...

With the expressed aim of reducing uncertainty and lack of precision about the Circular Economy paradigm, several standards are being proposed by standard-setting bodies. The world’s most prominent body — the International Organization for Standardization — is developing the ISO 59000...