This research explores the relationship between geographic proximity and the building of social capital and inter-firm cooperation in strategic marketing. By emphasizing social interactions and the building of social capital, we extend the research on industry clusters beyond traditional...

Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm cooperation and social networks. Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships....

Purpose – This study aims to focus on how companies operating in international food commodity markets can improve their long-term competitiveness and profitability upon financial pressure. Management can choose between generic strategies of either cost leadership or enhanced value adding by...