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Exploring the relationship of perceived automotive salesperson attributes, customer satisfaction and intentions to automotive service department patronage : the moderating role of...

Darley, William K.; Luethge, Denise J.; Thatte, Ashish - In: Journal of retailing and consumer services 15 (2008) 6, pp. 469-479

Persistent link: https://www.econbiz.de/10003750764

Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence

Lim, Jeen-su; Darley, William K.; Marion, David - In: The journal of business & industrial marketing 32 (2017) 7, pp. 913-924

Persistent link: https://www.econbiz.de/10011773530

Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

Lim, Jeen-Su; Darley, William K.; Marion, David - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 913-924

Purpose The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Design Survey data from 182 top managers who are involved in strategy formulation...

Persistent link: https://www.econbiz.de/10014844611