Customer segmentation has virtually unlimited potential as a tool that can guide firms toward more effective ways to market products and develop new ones. As a conceptual introduction to this topic, we study how an innovative multi-national firm (Migros Turk) has developed an effective set of...

While some of the modern performance measures used in managerial accounting rely on cash flow based figures others try to take advantage of the information content of accounting figures. However, whether the additional information content in the accrual components of earnings improves the...

The central idea of this text is to guide researchers through the application of regression modeling when the data under analysis are observed over time. In general, there are no doubts regarding the application of this modeling in cross sections. However, when there is dependence on the data...

This study explores the impact of tourism uncertainty, including economic policy uncertainty (EPU) and travel crises arising from issues such as terrorism and disease outbreaks, on airline stock markets in Korea. Airline stock prices are particularly affected by tourism uncertainty. Using data...

Small and Medium-sized Manufacturing Enterprises (SMME) play an important role in national economy. But they usually suffer from high risks in finance that make them have short lives. Therefore, the study of SMME's performance turnaround would help them get rid of financial distress and go...

Perception of the business cycle can differ among firms, which has been confirmed by extensive survey data. The question we want to answer in this paper is "What causes differences in business cycle perception?" by utilizing a newly designed questionnaire. Specifically, we match properties...

This paper examines the relationship between price changes and customer defection levels in a ‘subscription' type market, namely car insurance. Two regression models are constructed to estimate this relationship, one model for younger customers and another for older customers. The regression...

Many content-based recommendation approaches are based on a dissimilarity measure based on the product attributes. In this paper, we evaluate four dissimilarity measures for product recommendation using an online survey. In this survey, we asked users to specify which products they considered to...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

As mixture regression models increasingly receive attention from both theory and practice, the question of selecting the correct number of segments gains urgency. A misspecification can lead to an under- or oversegmentation, thus resulting in flawed management decisions on customer targeting or...