This study examines the importance of online reviews for price determination in the hotel industry in the pre-pandemic period. The research is conducted for Croatian small open economy with a developed tourism sector. The paper fills the gap in existing literature by using multivariate principal...

Purpose: The objective of this paper was to determine the actual needs of customers in 3 groups: passenger cars, buses, and truck refrigerators who bring their vehicles to the Service Center to be air conditioner repaired. Design/methodology/approach: We investigated at how variables including...

Farm Prices, income levels and other financial problems have encouraged farmers to searchfor alternative marketing channels. Costumer satisfaction is one of several factors, whichaccount for the success of direct marketing. Currently, studies on costumer satisfaction indirect marketing are...