The introduction of the franchising concept by the fast food franchising pioneers was a necessary step in the development of franchising in China but not the only step. The concept of franchising was unknown to the law and, without official recognition or a regulatory framework, franchising...

Within a decade of the introduction of Deng Xiaoping 's 'open door• reforms which signaled the end of China's international isolation under Mao Zedong, franchising was introduced to China, in the late I980s, by the US franchising fast food pioneers KFC and McDonald's. However, it was the...

Since the "open door" policies adopted by China in 1978 ended 30 years of isolation, introduced massive economic and legal reforms, encouraged foreign investment and resurrected private enterprise, China has become the world's second largest and fastest growing economy. In these circumstances,...