Buvik, Arnt; Andersen, Otto; Gronhaug, Kjell - In: European Journal of Marketing 48 (2014) 3/4, pp. 722-741
Purpose – The aim of this paper is to investigate the effect of the prior relationship length and employments of supplier specific investments on buyers' control, and compare this effect across international and domestic business-to-business relationships. Design/methodology/approach – The...