Giudicati, Gianna; Riccaboni, Massimo; Romiti, Anna - In: Marketing Letters 24 (2013) 4, pp. 409-422
Experience and socialization are key factors in customer commitment and defection decisions. To study the effect of experience and social relationships on customer retention, we analyze a reality-mined co-presence network of health club members over a period of 4 years. Since central customers...
