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Die Bedeutung der Determinante Zeit in Kaufentscheidungsprozessen
Enke, Margit; Schäfer, Michael J. - 2001
Persistent link: https://www.econbiz.de/10001626277
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The mediating role of psychosocial benefits in the satisfaction formation process
Prevo, Olaf; Leunissen, Patrick; Roest, Henk - 1999
Persistent link: https://www.econbiz.de/10001365079
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The mediating role of psychosocial benefits in the satisfaction formation process
Prevo, Olaf; Leunisse, Patrick; Roest, Henk - 1999
In this paper we investigate the mediating role of psychosocial benefits in the customersatisfaction/dissatisfaction formation process. Most research on this subject deals with thecausality direction of psychosocial benefits and satisfaction, sometimes preceded by anoverall functional benefit...
Persistent link: https://www.econbiz.de/10011300554
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Reengineering in der Unternehmung
Kretschmar, Thomas (ed.) - 1996
Persistent link: https://www.econbiz.de/10000937348
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Die Kreditkarte als Mittel zur Kundenbindung : eine kritische Analyse der Einsatzmöglichkeiten und Grenzen
Fischer, Claus Peter - 1996
Persistent link: https://www.econbiz.de/10000961902