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~subject:"Relationship marketing"
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International journal of hospitality management
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255
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225
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195
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Journal of the Academy of Marketing Science
172
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
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Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
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Journal of hospitality marketing & management
115
The journal of product & brand management
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Tourism management : research, policies, practice
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Journal of retailing
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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Journal of Business & Industrial Marketing
104
Cogent business & management
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Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Psychology & marketing
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European journal of marketing : EJM
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Services marketing quarterly
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The international journal of bank marketing : IJBM
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Journal of marketing management : MM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of Services Marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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EconStor
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1
Analytisches Customer Relationship Management in Kreditinstituten : Data Warehouse und Data Mining als Instrumente zur Kundenbindung im Privatkundengeschäft
Kerner, Simone
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001672646
Saved in:
2
Kundeninteraktion in der Mehrkanalwelt der Finanzdienstleistungsbranche : kundenzentrisches Wirtschaften und kundenzentrische Informationssysteme
Fridgen, Michael
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013427404
Saved in:
3
Customer data integration : reaching a single version of the truth
Dyché, Jill
-
2006
Persistent link: https://www.econbiz.de/10013491086
Saved in:
4
Prozesse des Analytischen CRM : Fallbeispiele aus der Finanzdienstleistungsbranche, Architekturvorschlag und Methodenelemente
Reichold, Annette
-
2006
Persistent link: https://www.econbiz.de/10003313579
Saved in:
5
Customer Relationship Management in der Assekuranz unter besonderer Berücksichtigung neuer Verfahren und moderner Informationstechnologie : Ziele, Nutzen, Inhalt und Umsetzung
Gericke, Sven H.
-
2001
Persistent link: https://www.econbiz.de/10013430443
Saved in:
6
Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000674496
Saved in:
7
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
8
Einsatz von Customer Relationship Management-Systemen : Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren
Müller, Heiko D.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002195565
Saved in:
9
Konzepte und Unterstützungssysteme zum integrierten Customizing in der Produktion und Distribution von Finanzinformationen
Langendorf, Marc
-
2006
Persistent link: https://www.econbiz.de/10003289494
Saved in:
10
Kooperatives Customer Relationship Management : Fallstudien und Informationssystemarchitektur in Finanzdienstleistungsnetzwerken
Geib, Malte
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003255153
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