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~subject:"Relationship marketing"
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Relationship marketing
Österreich
42,673
Austria
22,586
Children
18,658
Kinder
18,338
Werbung
13,797
Consumer behaviour
11,851
Konsumentenverhalten
11,683
Advertising
11,267
Brand image
11,065
Markenimage
10,948
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4,636
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4,104
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4,059
Theory
3,975
Gesundheit
3,875
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3,772
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3,727
Brand
3,661
Online-Marketing
3,612
Internet marketing
3,591
Schätzung
2,870
Zielgruppe
2,852
Eltern
2,825
Estimation
2,658
Parents
2,608
Bildungsniveau
2,597
Österreich-Ungarn
2,552
Educational achievement
2,457
Target group
2,457
Beziehungsmarketing
2,420
Kind
2,271
Schweiz
2,176
Großbritannien
2,155
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2,148
German
284
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Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
13
Han, Heesup
12
Hyun, Sunghyup Sean
11
Japutra, Arnold
11
Huber, Frank
10
Kumar, Vikas
10
Hollebeek, Linda D.
9
King, Ceridwyn
9
Sarkar, Abhigyan
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Hinterhuber, Hans H.
8
Khan, Imran
8
Bruhn, Manfred
7
Ekinci, Yuksel
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sarkar, Juhi Gahlot
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Verhoef, Peter C.
7
Albers, Sönke
6
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Matzler, Kurt
6
Prentice, Catherine
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Thomson, Matthew
6
Wiedmann, Klaus-Peter
6
Ahn, Jiseon
5
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7
Arbeitsmarktservice Österreich
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Fördergesellschaft Marketing an der Universität Augsburg
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Österreichisches Institut für Wirtschaftsforschung
2
Arbeitsgemeinschaft Alpenländer
1
Business Information Centre <Toronto>
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Kreditwirtschaftliches Kontaktforum <3, 1999, Lüneburg>
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
Münchener Marketing-Symposium <21, 1995>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Salzburg Research Forschungsgesellschaft
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Steria Mummert Consulting AG
1
Technische Universität Chemnitz
1
Universität Greifswald
1
ebrary, Inc
1
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Journal of business research : JBR
109
The journal of product & brand management
79
Journal of retailing and consumer services
76
The journal of brand management : an international journal
71
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
31
Psychology & marketing
28
Cogent business & management
27
Journal of travel and tourism marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of strategic marketing
22
International journal of internet marketing and advertising : IJIMA
21
Marketing intelligence & planning
21
SpringerLink / Bücher
21
European journal of marketing : EJM
20
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing management : MM
17
Journal of promotion management : innovations in planning and applied research
17
Tourism management : research, policies, practice
16
Journal of marketing communications
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing analytics : JMA
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing
10
The journal of business & industrial marketing
10
The journal of services marketing
10
Gabler Edition Wissenschaft
9
Global business review
9
Journal of business ethics : JOBE
9
Journal of service management
9
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Source
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ECONIS (ZBW)
2,414
Other ZBW resources
13
USB Cologne (EcoSocSci)
4
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1
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
2
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Is brand loyalty really present in the
children
's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
4
Using brand character when targeting
children
: what for? ; an exploration of managers' and
children
's viewpoints
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10009535632
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of
advertising
spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
7
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
8
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Relationship of
advertising
appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
10
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
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