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Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg - 1997
Persistent link: https://www.econbiz.de/10000951419
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Aktuelle Entwicklungen im Versicherungsmarketing
Haller, Matthias (contributor) - 1996 - September 1995
Persistent link: https://www.econbiz.de/10000562848
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Kundenorientierte Softwareproduktion
Degen, Helmut - 1999
Persistent link: https://www.econbiz.de/10001397623
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
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The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.; Lala, Vishal; Gopalakrishna, Pradeep - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Kundenzufriedenheit als Strategieelement in der Bauindustrie
Bahr, Matthias - 1999
Persistent link: https://www.econbiz.de/10001421086
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick; Meehan, Sean A. - 2004
Persistent link: https://www.econbiz.de/10001830108
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The customer learning curve : creating profits from marketing chaos
Hellman, Karl; Burst, Ardis - 2004
Persistent link: https://www.econbiz.de/10001786690