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~subject:"Relationship marketing"
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Relationship marketing
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Journal of the Academy of Marketing Science
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
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Proactive customer orientation and its role for creating customer value in global markets
Blocker, Christopher P.
;
Flint, Daniel J.
;
Myers, Matthew B.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 216-233
Persistent link: https://www.econbiz.de/10009012596
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